Marketing Automation & Social Media Management Solutions
Amplify Your Marketing Reach, Streamline Social Engagement, and Drive Meaningful Results
The Short version
There isn’t a one-size fits all solution to marketing. We work with you to find the best suite of tools for your needs and recommend from…
Marketing Automation
Act-on
Sugar Market
Zoho Campaigns
Mailchimp (connector)
Social Media Management
Hootsuite
Oktopost
Zoho Social
Marketing Automation
Selecting the Right Marketing Automation Platform
Marketing Automation (MA) streamlines your communication, enhances customer experiences, and drives meaningful engagement. Choosing the right MA platform begins with understanding your specific business goals, target audience, and the marketing challenges you’re trying to solve.
We’re proudly platform-agnostic, meaning we don’t promote a single platform as the best solution. Instead, we start by clearly defining your unique business needs, objectives, and processes, and only then recommend technology to support your strategy. Of course, if your organisation already has a preferred platform or clear directives, we’ll fully support your choice.
Marketing and Social Platforms We Support
Marketing Automation Platforms We Support
We offer professional services, licensing, and consulting for:
- Act-On: An enterprise grade, user-friendly marketing automation tool perfect for businesses looking for advanced functionality without the complexity. Ideal for those moving beyond simpler platforms like Mailchimp or those frustrated with unreliable or complex high-end solutions.
- Sugar Market: Specifically optimised for SugarCRM users, Sugar Market excels in vertical markets such as manufacturing and wholesale distribution. It integrates seamlessly with SugarCRM, offering specialised workflows and analytics.
- Zoho Campaigns (Zoho Marketing Automation): A capable, easy-to-use email marketing solution designed specifically for businesses using Zoho One. It integrates naturally within the Zoho ecosystem, making it an excellent choice for businesses already committed to Zoho products.
- Mailchimp Connector for SugarCRM: An entry-level integration solution that conveniently syncs contact lists from SugarCRM directly into Mailchimp, simplifying email marketing and campaign management.
Social Media Management Tools Supported
In addition to dedicated MA platforms, we also provide support and licensing for social media management tools:
- Hootsuite: A versatile social media management platform suited to both B2B and B2C businesses, with extensive integrations across multiple CRM systems including SugarCRM, Salesforce, Zoho, and Microsoft Dynamics.
- Oktopost: A social media management solution focused on B2B marketing needs, offering robust integrations with multiple CRM platforms, including SugarCRM, Salesforce, Microsoft Dynamics, and HubSpot.
Comparative Overview of Marketing Automation Tools
| Platform | Strengths | Limitations |
|---|---|---|
| Act-On | User-friendly, Enterprise grade functionality, reliable integrations | Geared toward mid to high end business, and may be more than some businesses require |
| Sugar Market | Strong integration with SugarCRM, targeted industry solutions | Limited appeal outside of SugarCRM ecosystem |
| Zoho Campaigns | Seamless integration within Zoho ecosystem, cost-effective | Limited advanced automation capabilities |
| Mailchimp Connector | Simple list-syncing, user-friendly, good entry-level solution | No automation or deep analytics capabilities |
Comparative Overview of Social Media Tools
| Platform | Strengths | Limitations |
|---|---|---|
| Hootsuite | Great B2B/B2C versatility, extensive integrations | Can become costly with advanced features |
| Oktopost | Strong B2B capabilities, powerful CRM integrations | Limited appeal for consumer-focused marketing |
| Zoho Social | Seamless integration with Zoho apps, robust scheduling and analytics | Limitations on certain platforms, such as LinkedIn |
