Amazing Results Delivered. Data-Driven Attribution.
Discover the power of cookie-less multitouch and AI for unbeatable marketing attribution. Track all traffic and customer journeys, from awareness to revenue, across all touchpoints.
Performance, Tracked.
All Traffic is Tracked, from Awareness to Revenue, Across All Touchpoints.
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Traffic, Leads, & Conversions
For the first time, see clearly the multitouch journey to revenue
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Percentage of Total
See the holistic view as a percentage of total
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Revenue Conversions
First-party tracking from Traffic, to Leads, to Conversions
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Key Success Drivers
With unlimited data history, compare data from all channels to track growth.
ECONOMIC VALUE, CALCULATED
Customer Acquisition Costs (CAC) and Return on Ad Spend (ROAS) are Calculated.
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Leads, Conversions, Revenue, CAC & ROAS
Measure everything with unlimited history
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At-a-Glance Summary
See historic performance of each channel
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Hover-State Reporting
Gain understanding of performance of each platform’s Spend, Revenue & ROAS.
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Determine Optimal Mix
Understand relative performance between channels by Revenue, CAC or ROAS
GROWTH, DELIVERED
Optimal Mix is Achieved Using AI.
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Input ROAS by Channel
Choose the best ROAS and Spend by Channel to add to your mix
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Calculate Projected Spend
Calculate total budget compared to previous budgeted spend
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Predict Increased Revenue
Calculate total dollar and percentage increases based on reallocation to highest ROAS
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Demonstrate Future Performance
Show predicted revenue by Channel based on ROAS and Spend input.
Frequently Asked Questions
What Differentiates Galileo?
Other platforms are fossils. Galileo is the only platform to use cookie-less, first-party data to capture comprehensive user interactions across all channels. It offers detailed visualization of the entire customer journey, leveraging advanced AI for predictive and prescriptive analytics. Galileo provides granular, multi-touch attribution and data-driven insights, enabling precise, data-informed decisions and significant cost savings.
When Can You Begin Processing Our Data?
The first step in any deployment is to initiate the “data collector.” The DC, as we call it, represents the moment in time when you begin to own your data for good. The DC can be turned on in just a few minutes, and from that point forward you have complete records of every interaction with your brand. Then once the CRM integration is complete, you’re off to a whole new world!
When Does The ‘Infinite Window’ Begin?
The infinite data lookback window starts from the moment we turn on the data collector (DC).
How Long Does It Take to See Insights?
The time it takes to see meaningful benefits from using Galileo can vary depending on several factors, such as the complexity of the customer journey, the variety of marketing channels employed, and the typical sales cycle length for your industry.
- Immediate Insights: Organisations and agencies often experience immediate insights within days after provisioning. These initial findings can reveal aspects of their operations that were not previously visible due to gaps in data capture or measurement.
- Short Sales Cycles: For clients with shorter sales cycles, meaningful insights and actionable results can start to build within a few weeks to a month. This allows for early adjustments to marketing strategies based on these initial insights.
- Longer Sales Cycles: In cases involving longer sales cycles or multiple touchpoints across complex customer journeys, it could take several weeks to gather enough data to fully understand marketing effectiveness and ROI. This period allows Galileo to capture a broad spectrum of interactions and transactions, providing a robust dataset for accurate insights
What Is Required For CRM Connection?
Galileo only connects to your CRM via API to “see” the changes in status (Lead, Close, etc) and report on revenue. In this way Galileo can enhance reporting on cohorts or segment at both the individual and aggregate levels. No other data is required.
How Does Galileo Manage Personally Identifiable Information (PII)?
Every brand is different, with varying requirements. Galileo handles Personally Identifiable Information (PII) in two ways: First, PII can be included natively in your deployment. Alternatively, PII can be omitted entirely, in which case Galileo uses a random GUID for reporting and never processes any personal information. So we have you covered either way!
Is the Data Stored in On-Shore Data Centres?
Yes. Arcalea has just launched a custom data centre in Melbourne to serve ANZ customers. You can rest assured your data is hosted locally.
CRM Strategy + Galileo: A winning strategy
CRM Strategy is your Galileo partner in Australia & New Zealand.
CRM Strategy has been servicing clients in Australia, New Zealand and around the world for more than twenty nine years. We focus on your business needs and how Sugar CRM supports those needs and processes.
Phone: 1300 276 669.
Email: info@crmstrategy.com.au