Marketing Attribution Solutions and Advanced Analytics
Gain Deeper Insights, Optimise Campaign Performance, and Maximise Your ROI with Precision Attribution
The Short version
Reduce customer acquisition cost and boost return on ad spend with muti-touch and marketing-mix-modelling…
Multi-Touch Attribution through to full scientific analysis. You make the call.
Maximise Your Marketing ROI with Advanced Attribution
Understanding which marketing activities drive results is essential for making strategic decisions. Using an advanced Marketing Attribution platform provides clarity by accurately measuring the effectiveness of your marketing efforts, ensuring you invest in what works.
Marketing Attribution Comparison
| Platform | Strengths | Limitations |
|---|---|---|
| Lifesight | Multi-level solutions, comprehensive attribution modeling, marketing science expertise | May require professional services for optimal utilisation |
| Google Attribution | Native Google Ads integration, free version available | Limited multi-touch capability, primarily Google ecosystem |
| Adobe Analytics | Robust analytics, extensive integrations | High complexity, steep learning curve |
| Neustar | Enterprise-grade, robust cross-channel analytics | Expensive, suitable mainly for large organizations |
| Bizible (Marketo) | Strong CRM integration (Salesforce, Marketo), B2B focused | Complex setup, primarily B2B orientation |
